Successful Participation of ARB Emirates at Custom Show Emirates


ARB Emirates successfully participated at the Custom Show Emirates 2021 held at the Dubai World Trade Centre.

As the biggest custom cars and bikes show in the Middle East, the Custom Show Emirates, not only provides premium automotive entertainment to its visitors but also acts as a great platform that connects suppliers and retailers of tuning and after-market products directly with buyers and end-consumers.

Some of the major exciting activities that took place during the show included 4×4 Drifting, Saloon Drifting, Stunt Driving, Cars & Bikes Parade, Live Customization, Battle of the Engines, Bikers Build-Off, Car Audio Competitions, RC Arena, Motorsports Hall, Performance Zone, Dyno Zone, SEMA Garage, and much more.

The event enabled ARB Emirates to feature its many exciting initiatives, showcase its innovative off-roading accessories and gears as well as unveil its latest products. It was during the show that the ARB Emirates formally debuted the newest air pressure control, the compressor connect app, the Solis Intensity lights and the BASE Rack.

Brand ambassadors Tony Keyrouz and Mahdi Al Amine made the company’s participation all the more thrilling and entertaining. Both showed off their cars that were decked out with ARB products such as rooftop tent, fridges, compressor, campaigning equipment, awning room and recovery tools, to name a few.

Keyrouz’s Jeep Wrangler also won first place in the best Off-Roading category at the  show’s competition while Al Amine, who was an MC at the event as well, brought his Toyota FJ Cruiser to the premier exhibition.

The ARB Emirates has been instrumental in elevating the ARB brand profile and client base across the Emirates. Through the Custom Show Emirates, the team was able to advance the brand once again in the local market.

Allow us to take this opportunity to commend ARB Emirates’ accomplishments in the exhibition. We continue to look forward to creating and celebrating more success stories with all of you.



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